VaroLab – digital marketingFree consultationConsult

Services

Marketing strategy and email marketing

  • Marketing strategy: target audience, positioning, channel plan and budget allocation
  • Email marketing: newsletters and automated sequences (Klaviyo, MailChimp, MailerLite)
  • Monetising existing contacts: repeat sales to your customer base
  • Market and competitor analysis, offer and pricing development

Google Ads, Meta Ads and SEO

  • Google Ads: Search, Shopping, Display and YouTube campaigns
  • Meta Ads: Facebook and Instagram advertising and remarketing
  • LinkedIn Ads and Microsoft (Bing) Ads for B2B audiences
  • Campaign audits and optimisation driven by ROAS and CPA
  • SEO articles, SEO copy, product and service descriptions
  • Social media content and content planning
  • Decisions grounded in neuromarketing principles

Websites and e-shops

  • Company website: template or unique design (WordPress or a custom build)
  • E-shop: WooCommerce, Shopify or a custom platform, payments and shipping
  • Landing pages for advertising campaigns
  • Speed, mobile version, SEO foundation and analytics (GA4, GTM)

Apps, integrations and hosting

  • Applications (APP) for desktop, mobile or browser
  • System integrations and process automation (CRM, ERP, accounting)
  • Hosting on reliable servers with ongoing maintenance
  • Domain selection and registration

Logo, design, photo and video

  • Brand analysis, strategy and creative concepts
  • Logo and visual identity (brandbook)
  • Banners for social media, Google and Meta ads
  • Exhibition stands and printed handouts
  • Audio and video clips
  • Product and team photo sessions

Legal documents for your e-shop

  • Legal monitoring of your e-shop: compliance with Lithuanian and EU requirements
  • Privacy policy under the GDPR
  • Cookie policy and consent management
  • Terms of sale, returns and warranty conditions
  • Newsletter and marketing consent procedures

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Business automation and IT services

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